Optimizely launch CMS 13 bringing the best of SaaS to its PaaS offering

Celebrating its 30th anniversary, Optimizely has once again demonstrated its unrivaled commitment to innovation and customer-centric solutions at Opticon 2024 which tool place in Stockholm earlier this week. The event shone a spotlight on the company's significant growth and achievements, such as the introduction of Optimizely One and a remarkable $400M in annual recurring revenue (ARR).

As part of the celebrations, Optimizely unveiled CMS 13, the latest version of its award-winning content management system (CMS). This new release includes pioneering SaaS CMS features like the Visual Builder, designed to empower marketers by eliminating technical barriers and enabling the creation of dynamic, personalised content with unprecedented speed and efficiency.

Alex Atzberger, CEO of Optimizely, emphasised the significance of this year’s Opticon, marking a milestone in the company’s transformation from startup to global Digital Experience Platform (DXP) leader. "In our journey from a Swedish CMS startup to a multi-solution global DXP leader, we never deviated from our focus on innovation and making life better for marketers," Atzberger stated.

With CMS 13 and continued enhancements in experimentation, ecommerce, and DXP solutions, Optimizely remains dedicated to empowering marketers with the tools they need to create seamless digital experiences. The future looks promising as Optimizely continues to advance and refine its solutions, building on the strong foundations laid over the past three decades.

dotcentric’s expert team are committed to staying on top of the latest developments in the digital landscape. Optimizely CMS 13 provides new and exciting opportunities for us to continue delivering solutions for our clients, and we can’t wait to explore the update more.

Are you interested in discovering how Optimizely can drive value for your business? Join us at Opticon London on October 1st at the Barbican, where we’ll be happy to discuss how we can support your goals. We look forward to connecting with you.